Today's Obsession of the Day comes to us straight from the mystical world of Gucci. Twice a year we are blown out of our seats with the making of Gucci campaigns, this season certainly didn't disappoint. In seasons past, the videos have included models dancing folkloricly in the mountains, and voguing in an island paradise. For the Fall 2009 video, the location might not be as exotic, but the concept strikes gold. We are introduced to each model and their alter ego, while the model poses, and his or her co-stars gossip and talk about them. Raquel Zimmermann becomes "China Girl", Anja Rubik transformes into "Stardust", and Natasha Poly channels her inner "Tough Candy", just to name a few. The video is like the opening credits of Sailor Moon on LSD, and finishes off with all of the alter egos posing together, while being shot by Inez & Vinoodh. For those who found the print campaign boring and predictable, open your ears and listen.