Burberry's Bold Return to London!


The 25th Anniversary of London Fashion Week brought many British fashion houses back to London to show their Spring 2010 collections. Returning from Milan, Burberry was the crown jewel of London Fashion Week, and attracted major editors, press and buyers whom seldom attended shows in London, being too busy with New York, Milan and Paris. It seemed celebrities didn’t want to miss out either; Gwyneth Paltrow, Victoria Beckham, Emma Watson, Liv Tyler, Mary-Kate Olsen, Agyness Deyn, Dev Patel and Freida Pinto all came to support their favourite timeless British brand. The title of the collection was “Twisted Classics”, a concept creative director Christopher Bailey is very familiar with. In recent years, many have regarded Burberry’s fashion shows as drab bi-annual trench coat reinvention expositions. That notion is clearly over; there wasn’t a melancholic bone in the body of this collection. For the trenches this season, Bailey made the classic staple contemporary and young by cropping the length, tightening the fit and adding military references. The young attitude continued in the dresses and skirts, most didn’t pass mid-thigh, and were sexily draped in silk chiffon. Feminine colours like rose, beige and lilac mixed with conceptual knotted epaulette shoulders rounded out the collection. This collection felt much like the turning of a new leaf, there wasn’t a signature checked scarf in sight. Perhaps Bailey is trying to distance Burberry from its chavy followers, and launch itself out of fashion oblivion. Anna Wintour commented that “This is a great night for London”. It was a great night for Burberry also, most declared this collection Bailey’s best ever. After the jump are my favourite looks from the knockout collection!




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