Gucci's Hard-Edge Glamorous Athleticism.



Ever since Tom Ford stepped down at Gucci in 2004, creative director Frida Giannini has taken lots of heat for moving Gucci in a new direction. Personally, I love Frida’s young, sexy design sense, themed around cultural phenomenon of decades past; including collections inspired by a bohemian-luxe Anita Pallenberg, an exotic seventies Veruschka, and most recently Tina Chow at Studio 54. For Spring 2010, Frida combined her love for print and youth with Tom’s eroticism to create hard-edged, glamorous athleticism.
By looking forward instead of back, Frida’s collection was very sleek and streamline, featuring skin-tight clothes in mostly black and white. The show opened with a discreetly bondage slashed white dress, followed by high waisted leggings with athletic shoe lacing up the side. Skirts with parachute cutouts followed, and then the Gucci staples started to emerge: the classic leather jacket, this season is Crocodile, and printed dresses, featuring the bold ikat print. Frida then re-invented the LBD, adding backpack inspired shoulder straps, and lots of silver hardware. The final few floor sweeping gowns were refined takes on Frida’s signature column dresses. Check out my favourite looks from the hard, hot show, after the jump!

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